Branding Your Facebook URL

0 Comments Category: Branding

Take a look at the advertised URL in the image above.

Financial institution Barclays is promoting its Facebook presence rather than its corporate Web site.

As Fluxis writes:

This is a clear sign of the move away from corporate web destinations in favor of the locations where consumers are spending most of their time. This is a big shift and one that must be quite a challenge for companies to get their heads around, but it reflects the new reality.

What do you think. If Barclays is moving away from a corporate Web destination, should you?

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