Branding Your Facebook URL

Take a look at the advertised URL in the image above.
Financial institution Barclays is promoting its Facebook presence rather than its corporate Web site.
As Fluxis writes:
This is a clear sign of the move away from corporate web destinations in favor of the locations where consumers are spending most of their time. This is a big shift and one that must be quite a challenge for companies to get their heads around, but it reflects the new reality.
What do you think. If Barclays is moving away from a corporate Web destination, should you?



